When you’re an Etsy seller, you know you need to come up with great tags to bring people to your items. Without good tags, you won’t get any traffic and you won’t sell anything. It’s a vital piece of the selling on Etsy puzzle. How do you find these good tags? Most people use a tool. There are two major players and both cost money (though EtsyRank does have a free version). You’re either in the EtsyRank camp or the Marmalead camp. As someone who used both, I have some thoughts about their strengths. I only use one at the moment and there are a few reasons why.
What I Love About EtsyRank
I love that EtsyRank tells you how many listings are using a particular keyword. It has simplified my life so much to be able to sort by the number of listings in order to use my SEO strategy. By targeting smaller groups of items, I increase my chances of being seen, hopefully driving more views. Ever since I’ve started with this strategy, I’ve seen an uptick in views to my shop and EtsyRank plays a huge part
There are a great group of tools in EtsyRank. They will track your competition and let you know how those other shops are doing. This is wonderful because you can get an idea of where you fall in your niche. If everyone is down across the board, then you know it isn’t you. Maybe
I also love that I can get reports on my sales and delivery status. Rather than checking each and every “completed order” on Etsy, I can run a report that allows me to see what’s been delivered and the different carriers that are being used. I use a few print-on-demand companies so it’s really important for me to be able to track across multiple systems.
Another great feature is being able to export the tables to Excel. I export a lot of searches and save them to my computer. Every now and then I’m without Internet access, but I’m still able to work because I have my worksheets saved. I know most people have access to the Internet all the time, but there have been times when I’ve been away or somewhere else for the day with no wifi access. It happens.
What I Love About Marmalead
One of the things that I loved about Marmalead is that they give you more information than just how your keywords are doing. I like that they analyze your description and other things that are important and give you action items to improve your listings.
I haven’t gotten to use it yet, but I also love the new seasonal item functionality in Marmalead. Now, you can look at a chart and tell what keywords are seasonal. It will tell you when the keywords are searched for. This is HUGE for items like mugs that are typically searched for in the cooler months. It is a massive help to a lot of Etsy sellers and it will be interesting to see if EtsyRank comes up with any features similar to this.
I also really like the brainstorming sessions you can do in Marmalead. You add your keywords to buckets and more keyword phrases are added. It’s helpful to think of new keywords and make sure you aren’t repeating the same tags over and over again. You can save these buckets and come back to them later. I would have buckets for each of the types of items I sell (so things like baby bodysuits or tank tops). When I’d create a new tank top listing I had a bucket filled with potential keywords to jump start my brainstorming for tags. This saved me a lot of time.
Why I Use EtsyRank
I’ve canceled my membership to Marmalead for now and I’m using EtsyRank Pro. There are a few reasons I did this.
- Cost: EtsyRank Pro is half the cost of Marmalead. For now, without a clear benefit of Marmalead, I need to cut back on business costs.
- Listing Amounts: I really like using the number of listings for a keyword for my SEO strategy, so having them in EtsyRank really saves me a lot of time
- Competition Reports: Being able to track my competition is key for me so I love having those numbers easily available
- Sales and Delivery Reports: I love having these reports. They are only available using the paid version.
Overall, my flow just works better using EtsyRank. That’s not to say that I’ll never go back to Marmalead. I might, depending on the situation, even if it’s just for the seasonality and forecasting tool.
Either way, I do think it’s really important as a handmade seller to make sure that you’re using some sort of tool. I search for items one way, but not everyone searches the same way. There are phrases I’d never even think of that I’ve gotten from a tool. A lot of these phrases end up as my largest traffic generators.
So either way, EtsyRank or Marmalead, I can’t recommend using a tool enough!
What are your thoughts about EtsyRank and Marmalead? Have you used either?
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