Sometimes as Etsy sellers, we pour our heart and soul into a listing and hit that publish button knowing that we’re going to get a flood of orders. And then… crickets. Nothing. People don’t see the listing or if they do, they aren’t clicking on it. Or maybe they do click on the listing but they don’t buy. And as a seller, it’s the most frustrating thing possible. It takes a lot of guts to hit that publish button and it’s the worst when your listing doesn’t do what you think it should do.
If that’s what’s going on in your shop, here are five ways that you can improve your listings to attract more buyers.
It doesn’t matter if you think your photos are perfect. There’s no such thing as a perfect photo. Every single person can always learn to do better when it comes to photography. There are always more product angles or pictures that can show things like scale. Maybe a different background would work better, or a different color would show your product off better. Changing your photos to better photos or testing out new photos is probably THE best thing you can do for your listing. If you can show your item in use, like I recently did with several of my listings, it’s even better!
When’s the last time you took a look at your SEO for a listing? SEO changes as people and algorithms change. I used to use really general terms for my SEO. I changed a few listings that weren’t getting any views to more specific terms and BOOM, a few views. If your current SEO isn’t working, try tweaking it to see if you can find other terms that work better for your item.
Have you ever had a customer ask a question about your item? If that customer had a question, chances are someone else might have a question like that too. Your description should work to answer any questions that your customer may have. It should convince them to purchase your product. I’m not a natural at copywriting. It’s not something that comes
When’s the last time you checked the categories you used in your listing? Did you know that if someone searches in a category and doesn’t click your listing, it could hurt your rankings? Etsy just instituted a new algorithm and it’s taking this into account. So for example, if you sell a t-shirt that says “Be Happy” on it, don’t check off that it’s for a Birthday. Someone may want to purchase it as a birthday gift, but it’s not a shirt someone would specifically purchase for a birthday. But if you sell a t-shirt that says “30th Birthday” on it, then it would be a great product to add the Birthday attribute for.
Now that you have beautiful pictures, SEO that would make a digital marketer ecstatic, amazing descriptions that answer any possible question a customer could have, and relevant categories without trying to be clever, then it’s time for you to market your item. Try posting to social media. Instagram is a personal favorite! Share on Facebook and tweet on Twitter. Add Pins to Pinterest with great keywords. Write a blog post featuring your listing. Drive traffic to your own listing! As you drive your own traffic, it signals to Etsy that there’s something special about your listing and will give you a boost in the rankings.
The next time you have a listing that is struggling to get views, give these tips a try. Etsy listings are dynamic. They don’t need to be a set it and forget it type of thing. Listings should change over time and improve each time you touch them. If you give something a shot and after about a month it doesn’t seem to be working, try something else. Make sure you give it at least a month to really make sure that people are seeing your changes.
Have you done anything lately that has significantly increased traffic or conversations for an Etsy listing?
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